What is HTTP/2 - 

As you know that the HTTP/2 protocol was published in 2015 with the aim of creating a faster, more secure Internet. Adoption has been gradual and is ongoing, but there are clear benefits for marketers who make the upgrade. We all know that the mobile usage has increased, and there is a growing global population of Internet users on a daily basis. Due to this the Content formats are larger and more complex.

It is within this ever-changing landscape that a group of developers built SPDY (pronounced ‘speedy’, aptly enough), to build on the syntax of the original Hyper Text Transfer Protocol (HTTP).

As the name suggests, SPDY was developed with the core aim of finding faster ways to transport content on the Internet that would reduce page load speeds. SPDY was primarily developed by a group of Google engineers and it provided the platform for HTTP/2, towards which Google has now shifted its support.

HTTP/2, with the aid of some of those SPDY developers at Google, is an initiative driven by the Internet Engineering Task Force (IETF) to build a more robust platform for the Internet that is in keeping with the needs of modern users. It was published in May 2015 with the aim of refreshing the HTTP protocol, which has not seen any real radical overhauls since HTTP 1.1.

Most Internet browsers support HTTP/2, as do a growing number of servers, but according to W3Tech, only 13.7% of the world’s top 10 million sites have moved to this standard, as of May 2017.

That number is on the rise, however, and marketers should be aware of the implications of this significant upgrade.  

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