If you are running an online business, then you must need to know each and every posible ups and downs of the search metrics about your competitors in the market. Basically the winners and losers report are reflective of general online trends, and not necessarily anything that SEOs need to account for. But from the rest, there are a few things you can learn:

>> The ‘stickier’ your website and the more people like to return to it, the better. It also helps if you have put thought into user intent in navigation and internal search

>> Well thought-out, high quality content continues to be a winner with Google’s algorithms

>> When it comes to publishing, targeting a specific niche – rather than trying to spread your coverage over too wide a ground – will also help you rank in search

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